Project Overview
Simone Fievre is an entrepreneur, fashion designer, plus-size model, cosmetologist, nail artist, braider and makeup artist. In 2010 she founded two brands: Sim Création Haïti, clothing, jewelry and accessories that tell the story of Haitian culture, and Sim Beauty Shop, a beauty salon for nails, hair, skin care and makeup. Her website, built around her motto "Sois une marque dans ta vie" ("Be a brand in your own life"), brings her work, her brands and her writing together.
The Challenge
We first built her site in 2022 on WordPress with a ready-made theme. By 2026 it had grown slow and heavy: a dozen plugins, a home page that took 8 seconds to show on a phone, and empty boxes where old affiliate banners used to be. Simone updates the site herself and is used to WordPress, so the new site had to stay on WordPress and stay easy for her to edit.
The Solution
We rebuilt the site in 2026 on a custom WordPress theme made just for her, with the design locked in and everything else editable from the WordPress admin.
- No plugins to maintain: the slideshow, galleries with a lightbox, contact form, WhatsApp button, SEO and image optimization are built into the theme, which replaced the old theme and its plugins.
- Fast: on a phone, the home page went from a Lighthouse performance score of 63 to 97, and from 8 seconds to 2.3 seconds to show its main content, with a page a third lighter and 24 requests instead of 117. Accessibility and SEO now score 100.
- Three languages: French, English and Spanish, built into the theme, with optional automatic translation of pages and posts.
- Her brands and her work: pages for Sim Création Haïti and Sim Beauty Shop, a gallery of 185 captioned photos in three collections, her biography, a boutique she manages from the admin, and her blog on beauty and style.
- Easy to reach: a contact form, a WhatsApp button and a donation option for her free lifestyle content.
